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Marketing Associate

WHO WE ARE

Only 1% of VC-funded startups have a black or Latino founder, and we think this is unacceptable. All Star Code’s mission is to attack this statistic head-on, empowering young men with the skills, networks, and mindsets they need to create new futures through technology. We do this through our flagship program, a six-week Summer Intensive and ongoing alumni services for our graduates.

Unlike most coding programs, All Star Code doesn’t just focus on Computer Science and technology; we also introduce soft skills and expose them to the tech startup culture by integrating our programs into tech spaces and successful companies with inspiring guest speakers and, most importantly, fun. All Stars finish the Summer Intensive as coders, makers, and entrepreneurs. 

MISSION & VISION

All Star Code works to close the wealth gap by developing a new generation of entrepreneurs.

All Star Code is a non-profit computer science education organization that creates pathways to educational, professional, and entrepreneurial success in technology for motivated young men of color. We invest primarily in Black and Latino high school males because there are currently no national organizations focused on preparing this underserved group for careers in the innovation economy.

THE OPPORTUNITY

All Star Code is the first and only coding & entrepreneurship development program for black & Latino boys, and we are seeking an experienced marketer to lead our brand and communication efforts. The new Marketing Associate will be the first in the role and will have the opportunity to shape the role and future team.

RESPONSIBILITIES

  • Develop and execute on a acquisition and brand strategy for print and digital media focused on storytelling.
  • Create and ensure a consistent look and feel for all ASC materials, events and communication
  • Discover, curate, and share compelling stories from All Star Code’s students and supporters
  • Own the content, look, and feel of the ASC website; manage or work with vendors for design and maintenance
  • Create market strategies for new students, including digital messaging, targeting and channel execution
  • Develop processes to monitor campaign effectiveness, while identifying and optimizing opportunities
  • Analyze and react to social media engagement data

WHO YOU ARE

  • An Impact-Driven Professional with 2-4 years of Digital Marketing experience and eagerness to learn and grow. You bring a proven track record of success in paid user acquisition and user engagement
  • A Problem Solver – You may not always know the answer, but you’ll dive into learning all you can to find it. You’re willing to try new things and experiment.
  • A Strong Storyteller who can bring the work of All Star Code into life in the form of various platforms.
  • A Social Media Whiz who follows the data, but also has a strong passion for creativity and staying ahead of the trends.
  • A strong Project Manager who enjoys seeing projects from idea to product delivery, able to handle multiple tasks and meet deadlines in a fast-paced, deadline oriented environment.
  • An Autonomous Learner – You absorb information quickly whether it is verbal or written, you ask questions, and you anticipate the needs of the organization and your colleagues. You bring a strong work ethic, collaborative attitude and a hunger to learn and teach.
  • An Exceptional Writer – You write well and take pride in your ability to do so, especially when given the opportunity to communicate an idea, topic, or vision that you are passionate about. With this skill comes exceptional grammar and – just in case – copies of On Writing Well and The Elements of Style sit on your desk.
  • A Strong Communicator with a broad range of writing skills, from pithy copy to compelling pitches to traditional marketing content.

WHAT TO EXPECT AT ALL STAR CODE

Joining our squad means committing to live our mission and our values, which ultimately means learning. We ask our students to learn new and difficult skills in computer science and we ask them to step outside their comfort zone on a daily basis. We pledge to apply this learning through coding education, books & articles, professional development, workshops & conferences – however learning applies to you!

We are a transparent organization with open calendars, clearly defined salary bands, and a collaborative approach. So, if you make a mistake, fail to meet a target, or can’t quite solve a problem, we share that failure as a team. Not only do we share it, but we also celebrate failure because it is a sign that you are really challenging yourself!

We are driven; we love the thrill of a clear goal and working hard to get there, and we balance that with a commitment to wellness for each of us, because we know that a sound mind and sound body are crucial components of a sound team.

We tell our story. We bring our full selves to work and support our team members’ “side hustles”, their pets, and their family members. We get to know each other as people and make all decisions from a place of empathy. Perhaps most importantly, each of us carries a strong sense of justice. We consider our work to be necessary and important to create a more equal world, and that is the foundation of why we do what we do. 

LOCATION

New York City

COMPENSATION AND BENEFITS

Salary and benefits will be competitive and commensurate with experience. 

All Star Code is an equal opportunity employer and welcomes candidates from diverse backgrounds.

 

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